About this Policy
This Privacy Policy explains how [LEGAL ENTITY NAME], the operator of HerBridal.com (“HerBridal”, “we”, “us” or “our”), collects, uses, shares and protects personal information when you use HerBridal.com and its related features and services (the “Services”).
It applies to visitors, account holders, collaborators, couples, guests, invitees and other people whose information we process.
For most activities described here, [LEGAL ENTITY NAME AND REGISTERED ADDRESS] is responsible for deciding how personal information is used.
When an account holder uploads a guest list or provides information about another person, that account holder is responsible for having permission or another lawful basis to provide and use the information.
Information We Collect
Depending on how you use the Services, we may collect:
- Account information: your name, username, email address, telephone number, country, language, profile photograph, login information and account settings.
- Wedding content: partner names, wedding dates and locations, engagement or proposal stories, photographs, videos, captions, comments and information about participants or vendors.
- Invitation and guest information: guest names and contact details, plus-one information, invitations, RSVP responses, meal choices, dietary or accessibility needs and guest messages.
- Transaction information: billing details, subscriptions, purchases, refunds and limited payment-method information. Full card information is processed by [PAYMENT PROVIDER] and [is/is not] stored by HerBridal.
- Communications: support requests, complaints, reports, survey responses and other messages sent to us.
- Technical and usage information: IP address, browser, device type, operating system, approximate location, pages viewed, searches, clicks, cookie identifiers, diagnostics and security logs.
- Information from others: information supplied by other users, connected services, payment providers, security providers, public sources, rights holders or authorities.
Uploaded photographs and videos may contain metadata such as the date, device or location where they were created.
Wedding or guest content may reveal sensitive information, including religion, health or accessibility needs, racial or ethnic origin, family relationships or sexual orientation. Users should provide sensitive information only where necessary and with appropriate permission.
How We Use Information
We may use personal information to:
- create, administer and secure accounts;
- provide wedding chronicles, invitations, guest lists and RSVP tools;
- display and share content according to user settings;
- process purchases, subscriptions, payments and refunds;
- send account, security, transaction, invitation and service messages;
- provide support and respond to requests or complaints;
- personalise, analyse, troubleshoot and improve the Services;
- prevent fraud, spam, infringement, harmful content and unauthorised access;
- moderate content and enforce our Terms and Community Guidelines;
- protect HerBridal, users, third parties and the public;
- comply with law, legal process and valid requests from authorities; and
- establish, exercise or defend legal claims.
We may use aggregated or de-identified information for lawful business and analytical purposes.
HerBridal does not use private or link-restricted wedding content to train general-purpose artificial-intelligence models without separate permission [confirm before publication].
HerBridal does not use facial recognition or create biometric face templates [confirm before publication].
Legal Bases in Europe and the United Kingdom
Where EU, EEA or UK data-protection law applies, we process personal information:
- to perform our contract with you, such as providing an account or requested feature;
- for legitimate interests, such as operating, securing and improving the Services, delivering user-requested communications and protecting legal rights;
- to comply with legal obligations; or
- with consent, where consent is required.
Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing already carried out lawfully and may prevent continued use of a feature that requires the information.
How We Share Information
We may share personal information:
- According to user settings: with account owners, collaborators, invited guests, link recipients, visitors or the public.
- With service providers: including providers of hosting, communications, payments, security, analytics, support and content moderation.
- With connected services: where a user chooses an integration or third-party feature.
- For legal and safety reasons: where reasonably necessary to comply with law, respond to valid requests, investigate misuse, enforce our terms or protect rights, property or safety.
- During a business transaction: in connection with financing, restructuring, merger, acquisition or sale of the relevant business.
- With permission or at a user’s direction.
We do not sell personal information for money.
HerBridal [does/does not] use information for targeted or cross-context behavioural advertising. If applicable law treats an advertising or analytics disclosure as a “sale”, “sharing” or targeted advertising, eligible users may opt out through [PRIVACY CHOICES LINK] or [PRIVACY EMAIL].
Public and Restricted Content
Content may be private, available to invited people or link recipients, or public, depending on the selected setting.
Link-restricted content is not completely confidential because a recipient can forward the link or copy the content. Public content may be indexed, cached, copied or redistributed by others.
Changing a setting limits future access through HerBridal but cannot retrieve copies already made. HerBridal does not control how another person independently uses information they receive.
Cookies
HerBridal and its providers may use cookies and similar technologies to:
- provide requested features and keep users signed in;
- remember preferences;
- secure accounts and prevent misuse;
- understand traffic and performance; and
- measure marketing or advertising where used.
Where required by law, we request consent before using non-essential cookies. You can manage available choices through [COOKIE SETTINGS LINK]. Further details are provided in our Cookie Policy.
International Transfers
HerBridal is an international service. Personal information may be stored or processed in [PRIMARY HOSTING AND SUPPORT COUNTRIES] and other countries where our providers operate.
Where required, we use recognised safeguards for international transfers. These may include adequacy decisions, contractual protections, the European Commission’s Standard Contractual Clauses, the UK transfer addendum or agreement, and measures providing protection comparable to Singapore’s PDPA.
Retention
We keep personal information for as long as reasonably necessary to provide the Services, maintain security and business records, prevent abuse, resolve disputes and comply with law.
Retention depends on the type of information, account status, user settings, legal requirements and whether a dispute or safety issue exists.
After content or an account is deleted, information may remain temporarily in backups or be retained where reasonably necessary for security, fraud prevention, legal compliance or claims. When information is no longer needed, we delete or anonymise it.
Security
We use reasonable technical and organisational safeguards designed to protect personal information.
No online service or storage system is completely secure. We cannot guarantee that information will never be accessed, disclosed, altered, lost or destroyed.
Users should protect their login details, review visibility settings, avoid unnecessary sensitive information and keep separate copies of important content.
If a data breach occurs, we will investigate and provide notifications where required by law.
Your Privacy Rights
Depending on the law that applies, you may have the right to request:
- access to or a copy of your personal information;
- correction or deletion;
- restriction of or objection to processing;
- portability of certain information;
- withdrawal of consent;
- an opt-out from direct marketing or certain advertising disclosures; or
- an appeal where a request is refused.
These rights are subject to legal conditions and exceptions.
Requests may be submitted through [PRIVACY FORM] or [PRIVACY EMAIL]. We may ask for information reasonably necessary to verify your identity, location, account or authority. An authorised agent may act where permitted by law.
We may refuse or limit a request where the law permits, including where it cannot be verified, affects another person’s rights, threatens security, conflicts with a legal obligation or is manifestly unfounded or excessive.
You may also complain to the privacy regulator in your jurisdiction.
Marketing
You may opt out of marketing emails through the unsubscribe link or by contacting us.
We may continue to send non-marketing messages about accounts, security, transactions, invitations, policy changes or requested features.
Children
HerBridal accounts are intended for people aged 18 or older. We do not knowingly permit children to create accounts.
Wedding content may include children. The person uploading that content is responsible for obtaining any required permission from a parent or guardian and selecting an appropriate visibility setting.
If you believe a child has created an account or that information about a child was uploaded unlawfully or creates a safety concern, contact [CHILD SAFETY EMAIL OR FORM].
Third-Party Processing
Payment providers, login providers, connected services and other third parties may independently process information under their own privacy policies. This policy does not govern processing carried out independently by those third parties.
Changes to this Policy
We may update this policy when our Services, practices or legal obligations change. We will post the updated version with a revised effective date.
Where required by law, we will provide additional notice or obtain consent for a material new use of information already collected.
Contact
Responsible organisation: [LEGAL ENTITY NAME]
UEN: [NUMBER]
Registered correspondence address: [ADDRESS]
This address is not open to visitors. Meetings are by prior appointment only.
Privacy contact or Data Protection Officer: [NAME OR TITLE]
Privacy email: [EMAIL]
Privacy request form: [URL]
EU representative, if required: [DETAILS]
UK representative, if required: [DETAILS]